• Scott Stein and Susan FincoL&F’s vision is to create a team atmosphere focused on integrity and quality to build client relationships and set the standard for PR excellence.
  • Allison Barnes, Scott Stein“L&F provides timely and insightful guidance on media relations, community outreach and issues management."  

    Donn Johnson
    General Manager

  • Noelle Cutler and Cole Buergi"I recommend L&F for any project big or small. The firm's expertise, strategic planning, and drive to successfully complete a project is invaluable."    Beth Jensen
    Government Relations Dir, Retired
    TransCanada USA Services, Inc.
  • Noelle Marr, Scott Stein, Allison Barnes“L&F has been ready with ideas to convey a positive image of our business in an energetic way.”

    Dean Haen
    Director of Brown County Port & Resource Recovery
    Port of Green Bay

  • Leonard & Finco Public RelationsL&F is an award winning agency which has been recognized with more than 32 PRSA Awards, the Green Bay Area Chamber of Commerce Cornerstone Award and the Chamber's Small Business of the Year Award.
  • Noelle Cutler, Cole Buergi, Scott Stein"With L&F, we have a solid partner in our public relations approach."

    Wayne Matzke
    CEO, Retired
    Grande Cheese Company

  • Allison Barnes, Susan Finco“L&F's commitment to our account makes us feel like the firm’s largest and most important client.”
    Lori Northrup
    Board President
    Parelli Foundation, Inc.
  • Melissa Bowman, Cole BuergiL&F’s mission is to provide clients with strategic PR expertise in an ethical manner by listening to their needs and generating creative ideas achieve quality results.

Understanding your audiences and managing your message is key to generate the desired results.

The million dollar question is, "What's best for your company, utilizing traditional media verses social media?" The answer: Both.

Don't get caught off guard. Prepare yourself and your company to be ready to deal with a crisis when it happens.

L&F has a proven track record in serving utilities and the energy industry in North America.

PR Tip

How to Pitch a Story that won't be Ignored

Pitching a story to a reporter may sound simple. "My business is doing XYZ. You should write a story about it."

However, the truth is an approach like this rarely works. To be successful in getting your story covered by a particular media outlet, you have to put some time and effort into reaching out. Read our tip to find some things to keep in mind next time you pitch a story idea:

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