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california association of business brokers

 

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Challenge:
Despite having more than 650 members, the California Association of Business Brokers (CABB) was struggling how to best educate the public about why they were in existence as well as communicating the benefits of using licensed intermediaries.

Solution:
Leonard & Finco went to work to strategize ways to overcome CABB's challenge as well develop ways to highlight individual members of the association. Leonard & Finco's main focus for CABB is education. Leonard & Finco's outreach efforts include:

  • reaching existing and potential new members
  • educating the media about the profession and what it offers
  • educating the public; in particular potential business buyers / sellers about the benefits of using a CABB member's services
  • positioning individual CABB members as experts to have a positive effect on their individual businesses