The Bay Beach Wildlife Sanctuary is a 700-acre urban wildlife
refuge featuring live animal exhibits, educational displays, miles
of hiking and walking trails, and excellent wildlife viewing
opportunities. The Sanctuary offers a multitude of educational
programs as well as nature hikes and other outdoor activities. The
challenge is to share this information with the public in a
timely and effective fashion, as well as in a manner that will
attract new and repeat visitors.
Finding new and innovative ways to publicize events and activities
is what makes PR for the Sanctuary so successful. Year after year,
coverage on the Sanctuary grows. In one year alone, the Sanctuary
earned more than 608 newspaper clips and 35 television segments
totaling more than $550,000 of advertising equivalence.
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