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bay beach wildlife sanctuary

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Challenge:
The Bay Beach Wildlife Sanctuary is a 700-acre urban wildlife refuge featuring live animal exhibits, educational displays, miles of hiking and walking trails, and excellent wildlife viewing opportunities. The Sanctuary offers a multitude of educational programs as well as nature hikes and other outdoor activities. The challenge is to share this information with the public in a timely and effective fashion, as well as in a manner that will attract new and repeat visitors.

Solution:
Finding new and innovative ways to publicize events and activities is what makes PR for the Sanctuary so successful. Year after year, coverage on the Sanctuary grows. In one year alone, the Sanctuary earned more than 608 newspaper clips and 35 television segments totaling more than $550,000 of advertising equivalence.