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menominee indian school district

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Challenge:
Menominee Indian School District (MISD) is a Wisconsin public school district, but it is the only district whose boundaries encompass an entire Indian reservation. As such, it faces a number of challenges including an at-risk school population due to the high rate of poverty and a small taxpayer base which consists primarily of retirees who moved to the area. Because of the challenges, there is a tendency to focus on negative situations instead of focusing on the many positive initiatives underway in the District.

Solution:
In order to educate a wide variety of stakeholders, and change opinions about MISD, Leonard & Finco Public Relations develops a variety of materials to promote the accomplishments and achievements of the district. On a monthly basis, L&F creates a District newsletter highlighting recent news and academic / social achievements, it searches out and develops news releases and/or media alerts about events, activities and achievements and assists with government relations. These tactics are helping to improve stakeholder understanding of the challenges faced by MISD but, most importantly, the progress made by the District and its students.