Davis & Kuelthau is a Wisconsin law firm with six
locations. While the firm has a marketing department, the Green Bay
office attorneys thought exposure in Northeast Wisconsin should be
increased to create greater identity for the firm, its areas of
expertise and its attorneys. They turned to Leonard &
Finco for help.
It isn't enough to just understand the firm's areas of
legal focus; L&F team members immersed themselves in learning
about, and meeting with, the firm attorneys to truly understand
their expertise and practices. Hot topics and trends were
identified, as well as unique areas of expertise, target markets
and audiences were identified and media was researched and a 12
month PR plan was mapped out.
In a one year period, Leonard & Finco
generated positive media coverage, with an ad value equivalency in
the hundreds of thousands of dollars. The tone and content of the
media coverage was positive and positioned the attorneys as true
experts in their fields. But perhaps most importantly, new clients
have been generated and existing clients are reporting they have
new knowledge of practice areas and, as a result, are utilizing the
firm for additional legal work.
©all rights reserved | Contact Us