Challenge:
No matter the economic climate, The H.S. Group wants businesses to understand it's worth the effort to hire and retain employees. For more than 40 years, The H.S. Group has been providing career management services from recruiting and executive searches to outplacement services, assessments and human resource consulting. Based in Green Bay, The H.S. Group serves clients throughout the Midwest and beyond.
Solution:
To communicate The H.S. Group's goals and objectives to business owners throughout the region, Leonard & Finco Public Relations assists in a targeted image campaign. Tactics include pitching targeted media for feature stories to position The H.S. Group as a leading expert in recruiting, outplacement, assessments and human resource consulting, making potential clients aware of The H.S. Group's wide-ranging expertise and services and ultimately increase The H.S. Group's client base. Through Leonard & Finco Public Relations' efforts, The H.S. Group has been featured in a number of publications and is continually called on as experts on hiring, employment and workforce issues.
