Challenge:
With a $295 million dollar redevelopment project completed several years ago, Lambeau Field, home of the Green Bay Packers, is now a year around destination. The Lambeau Field Atrium, attached to the Stadium, now offers conference and event space, the Packers Hall of Fame, the Packers Pro Shop, Curly’s Pub and Restaurant, Stadium Tours, an interactive game zone and more. Making sure the public is aware of, and makes use of, all that the Atrium has to offer takes a focused public relations effort.
Solution:
While the Packers have an excellent in-house PR department, they did not have the time needed for long term PR outreach and efforts, so Leonard & Finco was asked to help develop and implement an Atrium PR plan. L&F’s efforts focus on gaining coverage of Atrium offerings in key regional media outlets as well as specialty media ranging from the Food Network to family, business, convention and bus tour publications. L&F has generated thousands of dollars in earned media coverage for the Atrium, including several Food Network programs, high profile publications and regional news media coverage.
