The Bay Beach Wildlife Sanctuary has always had a great
connection to the community, but leadership wanted a way to reach
more members of the community while also promoting their events. In
addition, the Wildlife Sanctuary wanted to create a platform where
visitors could share their memories, photos and also ask questions
of the staff.
L&F established a Facebook page and Twitter account for the
Wildlife Sanctuary in August of 2010. In the beginning, the
platforms were primarily used to promote the annual Walk for
Wildlife event and other upcoming events.
As more people became aware of the new ways to communicate with
the Wildlife Sanctuary, the number of followers began to increase.
Many people started using the social media pages to ask questions
about animal care, to post photos of recent trips to the Wildlife
Sanctuary, to share thoughts on programs they attended and to
participate in Wildlife Sanctuary sponsored contests.
The Wildlife Sanctuary's social media accounts have grown to
become an integral part of its overall public relations strategy
and are used to post daily activities and events, share photos of
Wildlife Sanctuary projects, engage with other wildlife and nature
conservation organizations, share Wildlife Sanctuary news and ask
for public feedback and offer contests. The use of social media,
combined with traditional media outreach, has helped to increase
public interest and attendance at Wildlife Sanctuary events.
Overall, social media has provided the Wildlife Sanctuary an
opportunity to engage with a growing number of followers. Growth on
the Facebook page started quickly, with more than 1,000 likes
gained within the first year of operation. With ongoing content
improvement, engagement encouragement and boosted posts, nine years
later the page has over 30,000 likes.
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