bay beach wildlife sanctuary social media

Challenge:wls.jpg
The Bay Beach Wildlife Sanctuary has always had a great connection to the community, but leadership wanted a way to reach more members of the community while also promoting their events. In addition, the Wildlife Sanctuary wanted to create a platform where visitors could share their memories, photos and also ask questions of the staff.

Results:
L&F established a Facebook page and Twitter account for the Wildlife Sanctuary in August of 2010. In the beginning, the platforms were primarily used to promote the annual Walk for Wildlife event and other upcoming events.

As more people became aware of the new ways to communicate with the Wildlife Sanctuary, the number of followers began to increase. Many people started using the social media pages to ask questions about animal care, to post photos of recent trips to the Wildlife Sanctuary, to share thoughts on programs they attended and to participate in Wildlife Sanctuary sponsored contests.

The Wildlife Sanctuary's social media accounts have grown to become an integral part of its overall public relations strategy and are used to post daily activities and events, share photos of Wildlife Sanctuary projects, engage with other wildlife and nature conservation organizations, share Wildlife Sanctuary news and ask for public feedback and offer contests. The use of social media, combined with traditional media outreach, has helped to increase public interest and attendance at Wildlife Sanctuary events.

Overall, social media has provided the Wildlife Sanctuary an opportunity to engage with a growing number of followers. Growth on the Facebook page started quickly, with more than 1,000 likes gained within the first year of operation. With ongoing content improvement, engagement encouragement and boosted posts, nine years later the page has over 30,000 likes.