media training

The phone rings and it's a local reporter asking about a fatal accident that happened at your facility just moments earlier. What should you do?

This is a real scenario, and how you handle the first few minutes of interaction with the media will make a huge impact on the outcome of the story. It's something most people don't think about until it happens, and then it's too late.

What should you do if the media calls and wants to interview you?

We have extensive media experience and offer training seminars to prepare you, your employees and subject matter experts for media interactions. We offer hands-on training for individuals, management teams and other employees to prepare them for any interview situation.

Even if it's a positive story, it's still important to know how to prepare before the interview, what you should do during it, and what to do in follow-up afterwards.

Training Includes:

  • Preparing for an interview
  • Real world experiences
  • Hands-on, interactive scenarios
  • Rehearsals
  • Ambush interview
  • Consultation


Julie Gordon White BlueKey MA.jpg

"Working with Kristen and Susan at Leonard & Finco has been one of the best business decisions I have ever made. Through their relationships and coaching, I have been interviewed by the Wall Street Journal, the San Francisco Chronicle and Inc. Magazine, just to name a few. I am positive that my frequent press coverage has increased our credibility in the marketplace and has lead to closing at least one six-figure deal."

Julie Gordon White
CEO and principal of BlueKey Business Brokerage M&A
Point Richmond, California

"I commend Leonard & Finco for their tireless effort in regards to the Bellin Run.  We were given everything we asked for and in a timely manner.  There was an abundance of great stories to tell!  The back grounding was appreciated on a daily basis.  They delivered a great product that was user friendly on our end.  I look forward to working with Leonard & Finco on future projects."

David Malm
Managing Editor, WFRV-TV