Brown County suburbs were running out of drinkable water. The level
of the aquifer that supplies the water is rapidly declining and
quality is an issue. After years of studying the financials and
considering viable water solution alternatives, the Central Brown
County Water Authority decided to announce that it would purchase
water from the city of Manitowoc to provide member residents with
the best long-term water supply.
Research was conducted to assess community knowledge of the issue.
To make a very complicated matter understandable, short and concise
messages were developed. These messages were then packaged into a
variety of communications tools, allowing the Authority to share
the reasoning behind its decision with community residents. Public
meetings, small group meetings, newsletters, an aggressive media
outreach effort, a website and other tools were utilized to reach
residents on a variety of levels.
This communication effort helped solidify member community
support for the decision. It also helped prevent repeated attempts
by outside, non-community entities who were advocating the purchase
of water from Green Bay.
Ground was broken for the $119 million pipeline project in the
summer of 2005.
The project was completed with quality drinking water flowing to
the member communities in full in 2007. L&F continues to
work with the authority to update member communities on an on-going
©all rights reserved | Contact Us