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![](3D"WinterPRNewsletter2010_files/image003.jpg")
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=
Name
Dropping
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=
Here's=
a
sampling of what's going on with our clients:
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California Association of Business Br=
okers
(CABB) was featured in the December Business
Opportunities Journal. The article pointed to details business ow=
ners
should not overlook when selling their business.
TransCanada's propo=
sed
302-mile Bison Pipeline Proje=
ct received
notification that the Final Environmental Impact Statement (FEIS)=
has
been issued by the Federal Energy Regulatory Commission (FERC).&n=
bsp;
The Project will transport natural gas from the Dead Horse
region in Gillette, Wyoming
through southeastern Montana a=
nd
southwestern North =
Dakota
to interconnect with an existing distribution pipeline. &nbs=
p;
The 2nd annual "A Pair & A=
Spare:
Brown County's Undercover Challenge,"
collected more than 45,600 pairs of new socks and new underwear, =
far
surpassing this year's goal of 25,000 pairs. The collected
socks and underwear were distributed free of charge to those=
in
need in Brown
County.
Alta Resources has a=
cquired
Beantree Inc., creator of Beanbasket, an eCommerce platform that helps businesses qu=
ickly,
easily and securely sell products and services online.&nbs=
p;
Alta Resources has operations in Wisconsin=
,
Michigan, California
and the Ph=
ilippines.
Alta Resources' Brea, California loca=
tion
is being honored as one of the best workplaces in Orange County, Cal=
ifornia.
The recognition comes from the Orange County Register's Top
Workplaces for 2009 program. Alta Resources ranked 24th in =
the
medium sized company category.
Confidential Records
Management, Inc. (CRMI) of North Carolina was featured =
in
January's issue of Her Magazine. CRMI offered tips on how to
get organized with files and records in the New Year.
Green Bay Converting=
, Inc. was
recently featured on Forbes.com, CNBC.com, AOL Money and Yahoo for
its latest product,
eco-friendly kitc=
hen
toweling.
The Red Kettle Christmas Campaign collected just m=
ore
than $1.1 million - topping the goal set by The Salvation Army of Brown County.
The funds will be used to help those in need in the community
throughout 2010.
The Wisconsin Council on Problem Gambling=
Helpline took a record 14,604 calls in 2009, a 12.8% increase over
2008. L&F works with the Wisconsin Council on Problem
Gambling to increase public awareness of problem gambling and the
services that are available to those affected by the addiction.
Congratulations to the Menominee Indian Middle School=
for receiving the prestigious 2010 Breakthrough School Award from=
the
National Association of Secondary School Principals (NASSP) and
MetLife Foundation.
Welcome to our new clients:<=
span
style=3D'font-size:10.0pt;font-family:Arial;color:#000066'> =
Located in Mexico, MO, Information Manageme=
nt &
Securities, LLC (IMS) provides information
management and protection services to businesses throughout the
state. L&F will assist IMS with rai=
sing
its' profile, expanding its' client base and positioning them as
experts in content management.
Hand-N-Hand of North=
eastern
Wisconsin Inc. (HNH) is a 501(c)=
3
non-profit. HNH was established in 2002 to provide support =
and
facilitate resourses such as playgrou=
ps and
educational classes for families and children experiencing hearing
loss.
Recoveron
Restoration Services specializes in fire, water=
and
mold restoration for commercial and residential losses. Its
staff is certified in the latest fire, water and mold restoration
techniques and utilizes state-of-the-art equipment to ensure high
quality craftsmanship
24 / 7 / 365.
Located in Winneconne, Midwest Specialty Pr=
oducts,
LLC is a converting company with more than 14
years of expertise, specializing in napkins, wipers and branded l=
ine
of products under the name Nature's
Linen®.
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![3DHolly](3D"WinterPRNewsletter2010_files/image005.jpg") <=
span
style=3D'mso-bookmark:"LETTER\.BLOCK9"'>Start 2010 Off Right, Have a Plan in Place=
=
Are you prepared for the New Year with a new plan of action to
promote your business? If you haven't thought about it yet,
now's the time to develop a plan for positioning your business to
clients, business leaders and the communities where you do busine=
ss.
This plan should be detailed, listing what you want to accomplish=
in
2010 and the strategies for reaching those goals. Activities
may include major milestones in your business, a new product you =
are
launching, the addition of new clients, community involvement
activities and other items of interest.
Your plan should also include the use of various social media too=
ls
available on the Web. Social media such as Facebook,
Twitter, LinkedIn and others are among the fastest growing areas =
for
reaching your audience directly. It also uses the pull meth=
od
of consumer sales, allowing the customer to determine what and how
much information they need and where they will get it. &nbs=
p;
If you're uncomfortable using social media, or are unfamiliar with
how to utilize these tools to enhance your business, seek assista=
nce
from an expert. Remember, if you're not using these tools to
reach consumers, odds are your competitors are. It's also g=
ood
to utilize the Web to see what other people are saying about your
business. You might be surprised just what's out on the Web
about your business.
Developing and implementing a successful PR plan is a great way to
help ensure your business thrives and grows in 2010.
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Can Tiger Come
Back?
=
;
Can T=
iger
Woods come back after the scandal? Will he ever be marketab=
le
again? What about d=
amage
to his brand? Every one of us at L&F have=
been asked these questions a number of times during the past
month. Because of our extensive work in reputation and cris=
is
management, they're very good questions.
=
;
But,
there are no simple answers.&nbs=
p;
A lot will depend on what happens next. Generally, over time, the
public has been willing to forgive (and to some extent forget) pu=
blic
figures who "do wrong." The problem in Tiger's c=
ase is
that he dug in hard when things started to unfold. He asked, actually deman=
ded,
that the media and the public give him and his family privacy. He totally underestimated
today's media culture, not to mention public interest. His story just didn't ad=
d up,
so none of us at L&F were surprised when the original story
started to unravel and seemingly got worse literally every day. <=
o:p>
=
;
What's
amazing to all of us at L&F is that he was able to live a dou=
ble
life for so long. W=
e've
all heard the saying "nothing good happens after
midnight." Cha=
nge
that to: "Nothing good happens after midnight when you're a
married superstar and you're out partying at Las Vegas night clubs with po=
rn
stars." It's t=
he
ultimate "What was he thinking?!"
=
;
So, w=
here
does he go from here?
He's going to have to live through the ugliness for a
while. This will do=
g him
for a long, long time. He
has to man up and take the criticism; working to prove he's worth=
y of
a positive superstar status again. Getting back on the golf cours=
e -
and winning - will certainly help. If his wife doesn't divo=
rce
him, he needs to be squeaky clean and repentant; keeping a very l=
ow
profile. Even if he=
gets
divorced, he needs to clean up his act. Did he really think the =
type
of women he was having affairs with weren't out for something more
than sex? Stop text=
ing,
emailing and leaving voice mail for women you don't really know, =
or
be prepared for TMZ to be running a series of stories on your
exchanges.
=
;
Yes, =
with
time, it is possible for Tiger to gain back his reputation, but it
will never be quite the same.&nb=
sp;
There won't be an asterisk in the records book, but in many
people's minds there will always be an asterisk when they hear his
name.=
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![3D"login](3D"WinterPRNewsletter2010_files/image007.jpg") What to do to Manage Multiple Social Network
Accounts in 2010 and Beyond
=
;
Do you
ever feel like you have too many online accounts and passwords to
keep straight? Well, be assured that you're not alone.
With the start of the New Year, take the time to create a
simple system for managing all your personal social media accounts
and you will be able to easily navigate the growing number of onl=
ine
social networks.
- First, you will want to have one e-mail address that =
you
use for all of your social media accounts. This way, a=
ll
site registration and notifications can be kept separate from
your personal messages.
- Next, as soon as you hear any buzz about a new site,
register your name right away. Even if you do not have
time to explore the network, you will be assured that your n=
ame
is saved for you when and if you decide to actively use the
account.
- Third, use the same username and picture on your soci=
al
network accounts. With the increased popularity in soc=
ial
networks, you can make it easy for people to remember you by
using the same name and the same picture on each site.
It's an easy way for you to build a consistent personal brand
for yourself.
- Contrary to the above, as a safety feature, we do
not recommend using the same password on each of your s=
ocial
network accounts.
- Lastly, to keep track of all of your social networking
accounts, make a list with all of your social media logins a=
nd
passwords and store this list in a secure location. You
may even want to keep multiple copies of this list, one on y=
our
computer and also a printed hard copy.
Social networking sites are great ways for
individuals to connect with others and to share information.
With the above tips and the right attitude, you will be able to
navigate numerous social networks with ease.
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![3DHolly](3D"WinterPRNewsletter2010_files/image009.jpg") Looking
for a professional speaker?
Whether it's social media,
interviewing tips and techniques or how to build a basic PR plan,
Leonard & Finco Public Relations has the knowledge, experience
and expertise to provide interesting presentations and training to
groups and organizations on a variety of topics. Our
presentations are educational and noncommercial. For m=
ore
information, please give us a call (920.965.7750) or drop us an e=
mail
at info@lfpublicrelations.com.
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Quick=
Quote
<=
span
style=3D'mso-bookmark:"LETTER\.BLOCK7"'> <=
/p>
<=
span
style=3D'mso-bookmark:"LETTER\.BLOCK7"'> "Character is doing the right thing
when nobody's looking.
There are too many people who think that the only thing that's
right is to get by, and the only thing that's wrong is to get
caught."
<=
span
style=3D'mso-bookmark:"LETTER\.BLOCK7"'>
<=
span
style=3D'mso-bookmark:"LETTER\.BLOCK7"'>--J.C. Watts
<=
span
style=3D'mso-bookmark:"LETTER\.BLOCK7"'>
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