Amerhart, with seven offices in four states, is a
wholesale distribution source for a variety of building materials
throughout the Midwest. It approached Leonard & Finco
Public Relations to develop a crisis management/communication plan.
Amerhart had tried developing the plan on its own, but didn't feel
it met their needs and weren't sure how to proceed
The L&F team met with Amerhart leadership and branch
managers, as well as talked with Amerhart employees to discuss how
they currently handle crisis situations and determine potential
crisis areas. Working with Amerhart's HR department, L&F
gathered documents from Amerhart departments and branches that
dealt with various aspects of crisis management and communication.
L&F also began reviewing past crisis management and
communication plans developed with, and for, other L&F clients
as well as researching best practices in crisis management and
communication plans. Finally, L&F began putting it all together
in a single document.
The Amerhart crisis management/communication plan is
comprehensive and easy to use. It contains literally all
information needed in the event of a crisis and lists will be
updated twice a year to ensure they remain current. The plan has
received positive reviews and comments from leadership and branch
managers. New leaders and managers will be briefed on the plan by
HR and, on a yearly basis, all leaders will be expected to revisit
the plan the make any necessary changes.
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