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cornerstone business services

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Challenge:
Cornerstone Business Services was a startup business brokerage firm with a unique approach to its sales process. The challenge was to quickly establish the firm as an expert in the field and to establish its image as "the firm" to use when buying or selling a business in the Midwest.

Solution:
By using a tiered and targeted PR strategy, L&F was able to utilize topic related media stories to position Cornerstone as experts in mergers and acquisitions and provide media coverage on a monthly basis. Today, the media routinely turn to Cornerstone for interviews, quotes and story assistance. L&F's efforts have resulted in a monthly column on the business page of The Green Bay Press-Gazette and the Stevens Point Journal. Like the media coverage, Cornerstone has grown and expanded throughout the Midwest.