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burger fest

burger.jpg

Challenge:
As a Seymour, Wisconsin signature event since 1988, the festival attracts burger lovers from throughout Wisconsin. Burger Fest is well-known locally, but needed to attract more tourists to keep the event going and growing. The Burger Fest committee also wanted to let the world know that it was Charlie Nagreen in Seymour, Wisconsin who created the first burger; a title that several other communities would like to hold.

Solution:
Each year, a multi-level PR strategy is implemented to position Seymour as the Home of the Hamburger to target a local, regional and national/international audience. Included in each year's strategy is to coordinate media coverage of the three-day event, prior to and during the festival. National media outlets bite on the story each year including but not limited to the Food Network, the History Channel and The Bigg Morning Show based out of Chicago, IL.