As a Seymour, Wisconsin signature event since 1988, the festival
attracts burger lovers from throughout Wisconsin. Burger Fest is
well-known locally, but needed to attract more tourists to keep the
event going and growing. The Burger Fest committee also wanted to
let the world know that it was Charlie Nagreen in Seymour,
Wisconsin who created the first burger; a title that several other
communities would like to hold.
Each year, a multi-level PR strategy is implemented to
position Seymour as the Home of the Hamburger to target a local,
regional and national/international audience. Included in each
year's strategy is to coordinate media coverage of the
three-day event, prior to and during the festival. National
media outlets bite on the story each year including but not limited
to the Food Network, the History Channel and The Bigg Morning
Show based out of Chicago, IL.
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