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a.r.m.s.

Challenge:
A.R.M.S. (Automated Records Management Systems) is a De Pere-based company which was founded in 1983. A.R.M.S. is the largest, NAID AAA certified (a designation from the National Association of Information Destruction signifying the highest level of excellence for information destruction), full-service records management center in the region, serving companies throughout eastern Wisconsin and Upper Michigan from small businesses to Fortune 500 firms. With only two area firms and one national firm as main competitors, A.R.M.S. was looking to raise its profile and expand its brand. 

Solutions:
Leonard & Finco's goal is to raise awareness of A.R.M.S.' services with its targeted audience. In order to raise A.R.M.S.' profile in the community, Leonard & Finco regularly distributes information regarding accomplishments and experts to the local media. Additionally, Leonard & Finco pitches potential media topics to showcase A.R.M.S.' expertise.

Results:
Leonard & Finco's public relations efforts have helped raise the profile of A.R.M.S. as experts in the records management industry. The public relations efforts have resulted in multiple TV segments and regular guest columns placed in the Green Bay Press-Gazette and The Business News. Additionally, records management related news releases and A.R.M.S.' achievements have also been highlighted in local media.