A.R.M.S. (Automated Records Management Systems) is a De
Pere-based company which was founded in 1983. A.R.M.S. is the
largest, NAID AAA certified (a designation from the National
Association of Information Destruction signifying the highest level
of excellence for information destruction), full-service records
management center in the region, serving companies throughout
eastern Wisconsin and Upper Michigan from small businesses to
Fortune 500 firms. With only two area firms and one national firm
as main competitors, A.R.M.S. was looking to raise its profile and
expand its brand.
Leonard & Finco's goal is to raise awareness of
A.R.M.S.' services with its targeted audience. In order to raise
A.R.M.S.' profile in the community, Leonard & Finco regularly
distributes information regarding accomplishments and experts to
the local media. Additionally, Leonard & Finco pitches
potential media topics to showcase A.R.M.S.' expertise.
Leonard & Finco's public relations efforts have helped
raise the profile of A.R.M.S. as experts in the records management
industry. The public relations efforts have resulted in multiple TV
segments and regular guest columns placed in the Green Bay
Press-Gazette and The Business News. Additionally, records
management related news releases and A.R.M.S.' achievements have
also been highlighted in local media.
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