The Bay Beach Wildlife Sanctuary has a great connection to
the community and wanted to showcase more of the everyday
activities and promote events using social media. In addition, the
Sanctuary wanted to create a relaxed platform where families and
other visitors to the Sanctuary could share their memories, photos
and ask questions of the staff.
Leonard & Finco established a Facebook Fan Page and
Twitter account for the Sanctuary in August of 2010. The project
started small, using the Fan Page primarily to promote the annual
Walk for Wildlife event and using the Twitter feed to post upcoming
As more people became aware of the new ways to communicate with
the Sanctuary, however, the number of fans and followers began to
increase and people started using social media to ask staff
questions about animal care, post photos of recent trips to the
Sanctuary, share thoughts on programs they attended and participate
in Sanctuary sponsored contests.
The Sanctuary's social media accounts have grown to become an
integral part of its overall public relations strategy and are used
to post daily activities and events, share photos of Sanctuary
projects, engage with other wildlife and nature conservation
organizations, share Sanctuary news and ask for public feedback and
offer contests. The use of social media, combined with traditional
media outreach has helped to increase public interest and
attendance at Sanctuary events.
Overall, social media has provided the Sanctuary an opportunity
to engage with a growing number of followers. The Fan page had more
than 1,000 "likes" within the first year of operation and the
Sanctuary's Twitter feed grew to more than 400 followers and
includes members of local media outlets. These numbers continue to
grow each month.
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