By: Susan Finco, President, Leonard & Finco Public Relations, Inc.

What items are re-Tweeted the most? What’s shared most often on Facebook? Items that are visual. As humans (and I suppose the same argument could be made for intelligent animals as well), we tend to love things that are visual. It has more impact. It is more memorable. It tends to create an instant reaction, feeling or thought. Think about it. How many “I Voted” or “Don’t Forget to Vote” graphics did you see this past Tuesday on social media?
That’s why when clients ask us how to make their social media more interesting; how to build more followers and how to engage their target audiences, one of the recommendations we always make is to be more visual. You don’t need a design team; just use your imagination or creativity. The beauty of social media is no one expects perfection with your photos; they just want them to be relevant and interesting.

- From Clickz.com: The Next Big Thing in Social Media http://bit.ly/RiLH4W
- From Fast Company: The Rise of Visual Social Media http://bit.ly/T4IYMu