By: Susan Finco, President, Leonard & Finco Public Relations, Inc.

When you hear someone talking about social media, chances are the comments start with “you should see what is on Twitter / Facebook / You name it.” And, chances are, they’re talking about more than the quick sentence or two, or 140 characters of text they just read. Usually they’re talking about a photo, graphic or video that is part of that social media engagement. 

What items are re-Tweeted the most? What’s shared most often on Facebook? Items that are visual. As humans (and I suppose the same argument could be made for intelligent animals as well), we tend to love things that are visual. It has more impact. It is more memorable. It tends to create an instant reaction, feeling or thought. Think about it. How many “I Voted” or “Don’t Forget to Vote” graphics did you see this past Tuesday on social media?
That’s why when clients ask us how to make their social media more interesting; how to build more followers and how to engage their target audiences, one of the recommendations we always make is to be more visual. You don’t need a design team; just use your imagination or creativity. The beauty of social media is no one expects perfection with your photos; they just want them to be relevant and interesting.
How have you incorporated visuals into your social media efforts? Love to hear your creative ideas. Also, there are a couple of great articles I’d suggest reading as they offer some good advice on the topic: