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Communication. It’s a 24/7 Thing.
Every business has operation hours set to interact with their core customers. It could be the standard 9-5 or even the 24-hour cycle. Regardless of when you are “open” you should have a strategy in place to let your clients, partners and anyone else know when to...
Keep the Table Set In Case an Unexpected Guest Arrives
It sounds like advice we might get from our grandmother, but being prepared before an emergency arises can be a tipping point between credibility and doubt when your company’s reputation is on the line. Having a set of emergency plans will save time when you have...
It’s Back to Face-to-Face. Make Sure You’re Ready!
COVID-19 taught the world a valuable lesson. Yes, we could work remotely and do it effectively. Was it ideal? No. However, when faced with the global pandemic, it became a necessity. In some ways, the pandemic made interactions with the media a bit easier as the...
What Makes Your Business Stand Out
Our weekly staff meeting agenda always has a quote at the top. This past week, it was a quote from Tom Abbott: “It’s not just about being better. It’s about being different. You need to give people a reason to choose your business.” It really resonated with me. And...
AI Content Creation Considerations
AI can be pretty amazing. It can draft engaging product copy, news releases, reports and plans in mere seconds. As AI content creation tools become more common place, their convenience and efficiency can be hard to resist. While these types of platforms can improve...
Filter Your Feed: Creating an Inclusive Online Presence
Billions of active users log onto their favorite social media platforms each day. Despite their accessibility, the content they come across might not always be inclusive to their demographic, abilities, barriers or needs. As content gets quickly pushed out, it...
Let’s Play Interview Improv!
Any communicator will tell you it’s important to be prepared for an interview, whether TV, radio or print, and know your talking points BEFORE you meet with the interviewer. Not only will this prepare you, but it ensures that you are getting the correct messaging...
Guide to Interview Prep
Media interviews can happen anywhere - in-person, on the phone or virtually. Regardless of where the interview takes place and with whom, you need to make sure you have your messaging and talking points ready to go. Preparation is the word of the day. Typically, an...
Which social media platforms are best for your business?
Is your business considering adding another social media platform to your marketing arsenal? Here's a list of the top seven social media platforms and three things to consider before joining each!Facebook Used by most social media consumers Best platform for small...
Authenticity is essential to brand building
In the purest term, brand building is simply aligning your product or service to feeling(s) that connect with potential consumers. Companies like Apple or McDonald’s are masters at managing their brand. However, to be effective, the brand must project authenticity...