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Don’t have a crisis communication plan? You should!

With the speed of communication today, businesses must take steps to be prepared for a crisis. While it’s impossible to prepare for every potential type of crisis, having a well-thought-out crisis communication plan is essential. There are a number of key areas to...

When a Crisis Happens: Is Your Business Prepared?

Let’s face it, many businesses are ill-prepared to manage crisis communications when something bad happens. Leadership is often “too busy” to take the time to prepare or they have a false sense that they know how to handle things if something should happen....

30 Years: Change is Constant!

It’s hard to believe Leonard & Finco Public Relations, Inc. has been in business for 30 years. And boy have there been changes through the years. When the late Charlie Leonard and I started the firm, we both worked out of our homes for the first six months to...

Social Media Advertising – keep your sight on the goal

Social media advertising is a relatively inexpensive, highly effective form of advertising. With a budget as small as $20 to $100, your content, products or website can receive thousands of views and dozens of clicks. It depends on the objective you choose. But how...

How does your business talk?

Every business has a unique voice; one that takes on a personality of its own. A business can sound casual and personable, corporate and professional or even off collar. The way your business talks sets the stage for how your audience will know and interact with...

Don’t let TL;DR Impact Your Communications

Have you heard the term TL;DR or seen it written in comments following a post, article or email? It stands for Too Long; Didn’t Read. And yes, it is a thing. And yes, you’re seeing it more and more often these days. Studies show that our attention spans are getting...

The Darkside of Communication

No matter how careful you are with your phone number or email, spammers can find you. Text messages, emails and even phone calls come to us at all times of the day throughout the week. And the spammers are getting more sophisticated in how their communications...