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AI Content Creation Considerations
AI can be pretty amazing. It can draft engaging product copy, news releases, reports and plans in mere seconds. As AI content creation tools become more common place, their convenience and efficiency can be hard to resist. While these types of platforms can improve...
Filter Your Feed: Creating an Inclusive Online Presence
Billions of active users log onto their favorite social media platforms each day. Despite their accessibility, the content they come across might not always be inclusive to their demographic, abilities, barriers or needs. As content gets quickly pushed out, it...
Let’s Play Interview Improv!
Any communicator will tell you it’s important to be prepared for an interview, whether TV, radio or print, and know your talking points BEFORE you meet with the interviewer. Not only will this prepare you, but it ensures that you are getting the correct messaging...
Guide to Interview Prep
Media interviews can happen anywhere - in-person, on the phone or virtually. Regardless of where the interview takes place and with whom, you need to make sure you have your messaging and talking points ready to go. Preparation is the word of the day. Typically, an...
Which social media platforms are best for your business?
Is your business considering adding another social media platform to your marketing arsenal? Here's a list of the top seven social media platforms and three things to consider before joining each!Facebook Used by most social media consumers Best platform for small...
Authenticity is essential to brand building
In the purest term, brand building is simply aligning your product or service to feeling(s) that connect with potential consumers. Companies like Apple or McDonald’s are masters at managing their brand. However, to be effective, the brand must project authenticity...
The Website Update
Just because you have a company website doesn’t mean that you’re done with it. Websites are frequently viewed by your customers, clients, partners and even potential employees. Making sure that your landing pages are relevant, working and coherent can make or break...
New Year, New Opportunities
As we find ourselves in a new year, we are seeing new trends when it comes to public relations strategies and how businesses should be positioning themselves to generate the best success. What customers value as important is constantly changing, and it is crucial...
Detecting Social Spam
As the digital world evolves, so does the spam that comes with it. Social spam is a way that spammers lure in victims, making it even more important to stay diligent with our digital communications. When it comes to social media, most platforms offer two different...
The 5W’s of Event Promotion
In the leadup and planning of events, details can easily get overlooked, especially when promoting the event. Taking the five W’s (who, what, when, where and why) into account from the get-go will make the marketing and promotion process easier. Here’s what to...