L&F Blog

One rarely reads a newspaper today – in print or online – without seeing a “fact checking” story. It’s just another facet of the fake news era we live in. Gone are the days where you can safely assume that the information you see in the news or online is accurate....

Being authentic on social media can increase customer engagement, respect, and even brand loyalty. Learn more:

As communication professionals we write a lot of headlines and subject lines. Here are 3 tips that will help your messaging stand out:  

Haven’t received any replies on your media pitch? It may be time to follow up. 

As a PR firm, we’re always on the lookout for interesting stories to tell about our clients. Many times, we’re able to anticipate a good story before our clients do. But there are times when a client or a potential client comes to us saying they’d like media...

Every writer has dealt with this feeling; you sit down at your computer, ready to type a great story and then wonder if that content is actually going to have an impact on your audience. It’s the same when you brainstorm ideas to write about, wondering if your...

A great story isn’t always easy to create. Find out how to enhance your message by using the right visuals.

Whether you are an experienced presenter, or just starting out, here are some tips to help you to improve your presentation skills.

You don’t need a professional videographer to create great video content. Discover how raw and unpolished videos are creating more brand authenticity.

Engagement is more than a social media tool. It’s an insight into what your audience finds interesting.