L&F Blog

As a PR firm, we’re always on the lookout for interesting stories to tell about our clients. Many times, we’re able to anticipate a good story before our clients do. But there are times when a client or a potential client comes to us saying they’d like media...

Every writer has dealt with this feeling; you sit down at your computer, ready to type a great story and then wonder if that content is actually going to have an impact on your audience. It’s the same when you brainstorm ideas to write about, wondering if your...

A great story isn’t always easy to create. Find out how to enhance your message by using the right visuals.

Whether you are an experienced presenter, or just starting out, here are some tips to help you to improve your presentation skills.

You don’t need a professional videographer to create great video content. Discover how raw and unpolished videos are creating more brand authenticity.

Engagement is more than a social media tool. It’s an insight into what your audience finds interesting.

When it comes to your company’s #SocialMedia, hashtags should be an essential part of your content strategy.

In a world full of distractions, it is important to grab people’s attention and keep your message short and to the point.

Do you know how to handle negative comments online? Learn why deleting and blocking comments should never be your first option:

Pinpointing your target audience can be challenging. However, by asking the right questions you can easily develop your audience persona.