Public Relations
L&F Blog
stay up to date
DID YOU KNOW
OUR BLOG
The Website Update
Just because you have a company website doesn’t mean that you’re done with it. Websites are frequently viewed by your customers, clients, partners and even potential employees. Making sure that your landing pages are relevant, working and coherent can make or break...
New Year, New Opportunities
As we find ourselves in a new year, we are seeing new trends when it comes to public relations strategies and how businesses should be positioning themselves to generate the best success. What customers value as important is constantly changing, and it is crucial...
Detecting Social Spam
As the digital world evolves, so does the spam that comes with it. Social spam is a way that spammers lure in victims, making it even more important to stay diligent with our digital communications. When it comes to social media, most platforms offer two different...
The 5W’s of Event Promotion
In the leadup and planning of events, details can easily get overlooked, especially when promoting the event. Taking the five W’s (who, what, when, where and why) into account from the get-go will make the marketing and promotion process easier. Here’s what to...
Don’t have a crisis communication plan? You should!
With the speed of communication today, businesses must take steps to be prepared for a crisis. While it’s impossible to prepare for every potential type of crisis, having a well-thought-out crisis communication plan is essential. There are a number of key areas to...
When a Crisis Happens: Is Your Business Prepared?
Let’s face it, many businesses are ill-prepared to manage crisis communications when something bad happens. Leadership is often “too busy” to take the time to prepare or they have a false sense that they know how to handle things if something should happen....
30 Years: Change is Constant!
It’s hard to believe Leonard & Finco Public Relations, Inc. has been in business for 30 years. And boy have there been changes through the years. When the late Charlie Leonard and I started the firm, we both worked out of our homes for the first six months to...
Social Media Advertising – keep your sight on the goal
Social media advertising is a relatively inexpensive, highly effective form of advertising. With a budget as small as $20 to $100, your content, products or website can receive thousands of views and dozens of clicks. It depends on the objective you choose. But how...
Don’t dismiss AR/VR as “just for gamers.” It’s already part of our lives.
Whenever someone mentions VR (virtual reality) or AR (augmented reality) to me, the first thing I generally think of is video gaming. Maybe that’s because we are bombarded online and in other media with so many ads for the latest and greatest VR games. It would be...
How does your business talk?
Every business has a unique voice; one that takes on a personality of its own. A business voice can sound casual and personable, corporate and professional or even off collar. The way your business talks sets the stage for how your audience will know and interact...