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When it comes to social media, spell out your company’s expectations
Just a few short years ago many businesses struggled with the question, “Should we dive into social media?” The eventual answer for most companies was “yes.” While businesses have now seen the benefits of using social media to promote their products, services and...
Creating Engaging Video Content
Grab your audience's attention with engaging and interesting video content.
Don’t let TL;DR Impact Your Communications
Have you heard the term TL;DR or seen it written in comments following a post, article or email? It stands for Too Long; Didn’t Read. And yes, it is a thing. And yes, you’re seeing it more and more often these days. Studies show that our attention spans are getting...
The Darkside of Communication
No matter how careful you are with your phone number or email, spammers can find you. Text messages, emails and even phone calls come to us at all times of the day throughout the week. And the spammers are getting more sophisticated in how their communications...
Wading Through the Waves of Fake News
One rarely reads a newspaper today – in print or online – without seeing a “fact checking” story. It’s just another facet of the fake news era we live in. Gone are the days where you can safely assume that the information you see in the news or online is accurate....
Creating Brand Authenticity
Being authentic on social media can increase customer engagement, respect, and even brand loyalty. Learn more:
Headlines and Subject lines
As communication professionals we write a lot of headlines and subject lines. Here are 3 tips that will help your messaging stand out:
Don’t Forget To Follow Up
Haven’t received any replies on your media pitches? It may be time to follow up.
If it’s not interesting, why should anyone care?
As a PR firm, we’re always on the lookout for interesting stories to tell about our clients. Many times, we’re able to anticipate a good story before our clients do. But there are times when a client or a potential client comes to us saying they’d like media...
Give Them What They Want
Every writer has dealt with this feeling; you sit down at your computer, ready to type a great story and then wonder if that content is actually going to have an impact on your audience. It’s the same when you brainstorm ideas to write about, wondering if your...