Jul 12, 2022 | Blog, Scott Stein
With the speed of communication today, businesses must take steps to be prepared for a crisis. While it’s impossible to prepare for every potential type of crisis, having a well-thought-out crisis communication plan is essential. There are a number of key areas to...
Jun 13, 2022 | Cole Buergi, Blog
Let’s face it, many businesses are ill-prepared to manage crisis communications when something bad happens. Leadership is often “too busy” to take the time to prepare or they have a false sense that they know how to handle things if something should happen....
Jun 10, 2022 | Blog, Susan Finco
It’s hard to believe Leonard & Finco Public Relations, Inc. has been in business for 30 years. And boy have there been changes through the years. When the late Charlie Leonard and I started the firm, we both worked out of our homes for the first six months to make...
Apr 12, 2022 | Allison Barnes, Blog
Social media advertising is a relatively inexpensive, highly effective form of advertising. With a budget as small as $20 to $100, your content, products or website can receive thousands of views and dozens of clicks. It depends on the objective you choose. But how do...
Jan 11, 2022 | Blog, Susan Finco
Whenever someone mentions VR (virtual reality) or AR (augmented reality) to me, the first thing I generally think of is video gaming. Maybe that’s because we are bombarded online and in other media with so many ads for the latest and greatest VR games. It would be...
