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The Darkside of Communication

No matter how careful you are with your phone number or email, spammers can find you. Text messages, emails and even phone calls come to us at all times of the day throughout the week. And the spammers are getting more sophisticated in how their communications reach...

Wading Through the Waves of Fake News

One rarely reads a newspaper today – in print or online – without seeing a “fact checking” story. It’s just another facet of the fake news era we live in. Gone are the days where you can safely assume that the information you see in the news or online is accurate....

Creating Brand Authenticity

Being authentic on social media can increase customer engagement, respect, and even brand loyalty. Learn...

Headlines and Subject lines

As communication professionals we write a lot of headlines and subject lines. Here are 3 tips that will help your messaging stand out:...

If it’s not interesting, why should anyone care?

As a PR firm, we’re always on the lookout for interesting stories to tell about our clients. Many times, we’re able to anticipate a good story before our clients do. But there are times when a client or a potential client comes to us saying they’d like media coverage...