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Authenticity is essential to brand building

In the purest term, brand building is simply aligning your product or service to feeling(s) that connect with potential consumers. Companies like Apple or McDonald’s are masters at managing their brand. However, to be effective, the brand must project authenticity as...

The Website Update

Just because you have a company website doesn’t mean that you’re done with it. Websites are frequently viewed by your customers, clients, partners and even potential employees. Making sure that your landing pages are relevant, working and coherent can make or break a...

New Year, New Opportunities

As we find ourselves in a new year, we are seeing new trends when it comes to public relations strategies and how businesses should be positioning themselves to generate the best success. What customers value as important is constantly changing, and it is crucial to...

Detecting Social Spam

As the digital world evolves, so does the spam that comes with it. Social spam is a way that spammers lure in victims, making it even more important to stay diligent with our digital communications. When it comes to social media, most platforms offer two different...

The 5W’s of Event Promotion

In the leadup and planning of events, details can easily get overlooked, especially when promoting the event. Taking the five W’s (who, what, when, where and why) into account from the get-go will make the marketing and promotion process easier. Here’s what to...