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Creating Brand Authenticity

Being authentic on social media can increase customer engagement, respect, and even brand loyalty. Learn...

Headlines and Subject lines

As communication professionals we write a lot of headlines and subject lines. Here are 3 tips that will help your messaging stand out:...

If it’s not interesting, why should anyone care?

As a PR firm, we’re always on the lookout for interesting stories to tell about our clients. Many times, we’re able to anticipate a good story before our clients do. But there are times when a client or a potential client comes to us saying they’d like media coverage...

Give Them What They Want

Every writer has dealt with this feeling; you sit down at your computer, ready to type a great story and then wonder if that content is actually going to have an impact on your audience. It’s the same when you brainstorm ideas to write about, wondering if your...