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Detecting Social Spam

As the digital world evolves, so does the spam that comes with it. Social spam is a way that spammers lure in victims, making it even more important to stay diligent with our digital communications. When it comes to social media, most platforms offer two different...

The 5W’s of Event Promotion

In the leadup and planning of events, details can easily get overlooked, especially when promoting the event. Taking the five W’s (who, what, when, where and why) into account from the get-go will make the marketing and promotion process easier. Here’s what to...

Don’t have a crisis communication plan? You should!

With the speed of communication today, businesses must take steps to be prepared for a crisis. While it’s impossible to prepare for every potential type of crisis, having a well-thought-out crisis communication plan is essential. There are a number of key areas to...

When a Crisis Happens: Is Your Business Prepared?

Let’s face it, many businesses are ill-prepared to manage crisis communications when something bad happens. Leadership is often “too busy” to take the time to prepare or they have a false sense that they know how to handle things if something should happen....

30 Years: Change is Constant!

It’s hard to believe Leonard & Finco Public Relations, Inc. has been in business for 30 years. And boy have there been changes through the years. When the late Charlie Leonard and I started the firm, we both worked out of our homes for the first six months to make...