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It’s Back to Face-to-Face. Make Sure You’re Ready!

Jun 29, 2023 | Blog, Cole Buergi

COVID-19 taught the world a valuable lesson. Yes, we could work remotely and do it effectively. Was it ideal? No. However, when faced with the global pandemic, it became a necessity. In some ways, the pandemic made interactions with the media a bit easier as the...

Authenticity is essential to brand building

Feb 22, 2023 | Blog, Cole Buergi

In the purest term, brand building is simply aligning your product or service to feeling(s) that connect with potential consumers. Companies like Apple or McDonald’s are masters at managing their brand. However, to be effective, the brand must project authenticity as...

When a Crisis Happens: Is Your Business Prepared?

Jun 13, 2022 | Cole Buergi, Blog

Let’s face it, many businesses are ill-prepared to manage crisis communications when something bad happens. Leadership is often “too busy” to take the time to prepare or they have a false sense that they know how to handle things if something should happen....