Feb 22, 2023 | Blog, Cole Buergi
In the purest term, brand building is simply aligning your product or service to feeling(s) that connect with potential consumers. Companies like Apple or McDonald’s are masters at managing their brand. However, to be effective, the brand must project authenticity as...
Jun 13, 2022 | Cole Buergi, Blog
Let’s face it, many businesses are ill-prepared to manage crisis communications when something bad happens. Leadership is often “too busy” to take the time to prepare or they have a false sense that they know how to handle things if something should happen....
Nov 2, 2021 | Blog, Cole Buergi
Grab your audience’s attention with engaging and interesting video...
Sep 2, 2021 | Blog, Cole Buergi
Being authentic on social media can increase customer engagement, respect, and even brand loyalty. Learn...
Apr 28, 2021 | Blog, Cole Buergi
You don’t need a professional videographer to create great video content. Discover how raw and unpolished videos are creating more brand...
Mar 3, 2021 | Blog, Cole Buergi
Pinpointing your target audience can be challenging. However, by asking the right questions you can easily develop your audience...
