Slow time for news could be a good thing

By: Kristen Paquet, Sr. Account Executive, Leonard & Finco Public Relations Well, the holidays are over, the Super Bowl is behind us and we’re well into the New Year. This time of year tends to see a bit of a slowdown in news. Why not take advantage of the...

Getting Your Event Attention

By: Kristen Paquet, Sr. Account Executive, Leonard & Finco Public Relations There is a lot of stuff going on. Events, programs, concerts, tours – they are all vying for our attention and attendance. So what are the best ways to promote an event so you don’t get...

Being on Social Media Means Being ‘All In’

By: Kristen Paquet, Sr. Account Executive, Leonard & Finco Public Relations   Are you ‘all in’ when it comes to social media? If you want a true online presence, you better be. It’s not enough to just have a Facebook (or other social network) account anymore. You...

Can Your Audience Hear You?

By: Kristen Paquet, Sr. Account Executive, Leonard & Finco Public Relations I read an article the other day written by a 19-year-old college student who provided some perspective on what social media platforms are used most by his generation. Although the column...