Media Interview Tips

By: Jim McShea, Account Executive, Leonard & Finco Public Relations You’ve done it. A story you’ve pitched has generated interest from a media outlet, and the reporter is on their way over for an interview. Now you must make sure you can express your message...

PR FAQ: Why won’t the media cover my story?

By: Susan Finco, President, Leonard & Finco Public Relations   No matter what industry you’re in, you’re bound to get some frequently asked questions about what you do. In our business, it’s inevitable that someone will ask: Why won’t the news media cover my...

The Death of the Deadline

By: Susan Finco, President, Leonard & Finco Public Relations RIP the media deadline. One of the most common questions asked by PR professionals everywhere is “What’s your deadline?”  We still ask it, but I think it’s more out of habit than anything else. We all...