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Don’t make PR an afterthought!

by houston@freshrobot.com | Jan 18, 2017 | Cole Buergi, PR plan

By: Cole Buergi, Leoanrd & Finco Public Relations When developing your plan of action for growing your business, be sure PR is a key part of the planning process and not just an afterthought tied to marketing. Far too often, PR is directly associated with...

Spring signals a time for review and assessment

by houston@freshrobot.com | Apr 13, 2016 | Cole Buergi, PR plan

By: Cole Buergi, VP of Business Development, Leonard & Finco Public Relations Spring has arrived and we all know what that means. No, it doesn’t mean warmer weather, at least not this year for Wisconsinites. It means if you haven’t already, you should be reviewing...

Public Relations: A Recipe for Success

by houston@freshrobot.com | Jul 17, 2013 | Angela Raleigh, PR campaign, PR plan, PR strategy

By: Angela Raleigh, Senior Account Executive, Leonard & Finco Public Relations, Inc.Everyone wants good PR. But behind every successful PR campaign is a well-thought out plan that is proactive in generating ideas, yet flexible to be able to respond to change....

Keep your PR plan up to date for success

by houston@freshrobot.com | Apr 25, 2012 | Angela Raleigh, PR plan

By: Angela Raleigh, Account Executive, Leonard & Finco Public Relations, Inc. No matter where your business is in its fiscal year, with the first quarter of the year under our belts, it’s a good time to pull out your PR plan for 2012 and see how you’re doing....

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