By: Steve Scaffidi, Account Executive, Leonard & Finco Public Relations Whether you write for a living, or do it for fun, the act of writing can be challenging sometimes, or even occasionally maddening. We’ve all written something. A letter, a blog, a...
By: Steve Scaffidi, Leonard & Finco Public Relations One of the concepts I heard the most about during the latest political campaign was election fatigue. Most of us – at least those with landlines or who are still plugged in to cable TV or satellite – were...
By: Steve Scaffidi, Leonard & Finco Public Relations As we begin the long slog to the November presidential election for the next leader of the free world, you may be asking yourself, what does it really take to be a leader? The dictionary defines a leader as a...
By: Steve Scaffidi, Account Executive, Leonard & Finco Public Relations Read these two very different headlines. An Earth-like planet found in a habitable zone! Hot cakes are actually not selling well at all. Now admittedly these two actual news headlines...
By: Steve Scaffidi, Account Executive, Leonard & Finco Public Relations Spring isn’t just about daffodils and watching our lawns slowly turn green after a long winter of hibernation. It’s also the time when college basketball takes over the weekends...
By: Steve Scaffidi, Account Executive, Leonard & Finco Public Relations As we all know the beginning of a new year is typically the time for resolutions and personal improvement plans. Most of the focus is usually directed toward fitness and weight loss, but...