Jun 8, 2023 | Blog, Susan Finco
Our weekly staff meeting agenda always has a quote at the top. This past week, it was a quote from Tom Abbott: “It’s not just about being better. It’s about being different. You need to give people a reason to choose your business.” It really resonated with me. And we...
Jun 10, 2022 | Blog, Susan Finco
It’s hard to believe Leonard & Finco Public Relations, Inc. has been in business for 30 years. And boy have there been changes through the years. When the late Charlie Leonard and I started the firm, we both worked out of our homes for the first six months to make...
Jan 11, 2022 | Blog, Susan Finco
Whenever someone mentions VR (virtual reality) or AR (augmented reality) to me, the first thing I generally think of is video gaming. Maybe that’s because we are bombarded online and in other media with so many ads for the latest and greatest VR games. It would be...
Oct 18, 2021 | Blog, Susan Finco
Have you heard the term TL;DR or seen it written in comments following a post, article or email? It stands for Too Long; Didn’t Read. And yes, it is a thing. And yes, you’re seeing it more and more often these days. Studies show that our attention spans are getting...
Jul 23, 2021 | Blog, Susan Finco
As a PR firm, we’re always on the lookout for interesting stories to tell about our clients. Many times, we’re able to anticipate a good story before our clients do. But there are times when a client or a potential client comes to us saying they’d like media coverage...
Jun 7, 2021 | Blog, Susan Finco
Whether you are an experienced presenter, or just starting out, here are some tips to help you to improve your presentation...
