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What Makes Your Business Stand Out

Our weekly staff meeting agenda always has a quote at the top. This past week, it was a quote from Tom Abbott: “It’s not just about being better. It’s about being different. You need to give people a reason to choose your business.” It really resonated with me. And we...

30 Years: Change is Constant!

It’s hard to believe Leonard & Finco Public Relations, Inc. has been in business for 30 years. And boy have there been changes through the years. When the late Charlie Leonard and I started the firm, we both worked out of our homes for the first six months to make...

Don’t let TL;DR Impact Your Communications

Have you heard the term TL;DR or seen it written in comments following a post, article or email? It stands for Too Long; Didn’t Read. And yes, it is a thing. And yes, you’re seeing it more and more often these days. Studies show that our attention spans are getting...

If it’s not interesting, why should anyone care?

As a PR firm, we’re always on the lookout for interesting stories to tell about our clients. Many times, we’re able to anticipate a good story before our clients do. But there are times when a client or a potential client comes to us saying they’d like media coverage...

Be a Better Presenter

Whether you are an experienced presenter, or just starting out, here are some tips to help you to improve your presentation...