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Tis the Season

By: Cole Buergi, Leonard & Finco Public Relations We’re well into the holiday season and many people have completed their gift shopping or, in some cases, are just about to begin. It’s a happy time spent with family and friends, enjoying good food and exchanging...

Anybody hone their PR skills while watching the debate?

By: Cole Buergi, Leonard & Finco Public Relations   I’m a political junky and watched the first presidential debate from start to finish. I didn’t take political sides but, instead, I viewed the debate from the perspective of a PR professional, examining each...

Stop pivoting – I’m getting dizzy!

By: Susan Finco, President, Leonard & Finco Public Relations All words have a lifecycle; like fashion, they go in and out of style.  But some words seem to become the word du jour out of the blue and then, once they gain a little traction, the word (or words) are...

Politics…Can we talk about your pets instead?

By: Steve Scaffidi, Account Executive, Leonard & Finco Public Relations   If you haven’t already realized, it’s a presidential election year! The past few months have been a deluge of nonstop campaign commercials, robo-calls, and a series of...

Networking: Online vs. In-Person

By: Susan Finco, President, Leonard & Finco Public Relations   During the past month, I’ve been interviewed by business media, as well as given a presentation at a leadership conference, about online networking.  Everyone wants to know the secret to successful...