If there was ever a doubt in your mind about the importance of your company’s image on the Internet, record sales of the new iPhone 5 should be the convincing factor.
Apple sold more than five million of the new phones in just the first few days it was available in the U.S. Apple is planning to make the phone available in an additional 22 countries starting Friday.
You might be wondering what one has to do with the other? The simple answer is more and more people are moving to smart phones so they can access the Internet and utilize social media at any time, in any location that has access to cellular service or Wi-Fi.
That means they can access information about your company at the touch of a finger from anywhere. It also means they can talk about your company with equal ease. In some cases, it’s great when you have people using social media to talk positively about your company. However, depending upon their experience, they may also say things that are not so flattering.
Being proactive by monitoring social media sites and the Internet in general may help protect you business if something negative does get said. Monitoring allows you to identify problems early and respond quickly if needed. Being a part of the conversation and responding to potential negatives is much better than not knowing the conversation is taking place at all.
If you don’t believe me, simply use Google and type in your name or your company’s name and see how many links pop up. If you’ve never done this before, I’m sure you’ll be surprised at the result.
Do you know someone that has a complete disinterest in the Internet? If so, show them this article and have them do a Google search.