By: Allison Barnes, Leonard & Finco Public Relations
Social media is often measured in the success of a topic by what’s trending, how many views a video may get, or how many likes, retweets or shares a post gets. But what’s next for determining successful social media? The activity in each location.
In a recent Forbes article, the author shared that “Geosocial Index” is becoming a prevalent way of measuring social media presence, such as people’s posts, likes and shares, at popular locations across the globe.
The idea behind it is to track the social media presence of a location to determine which locations are more popular than others. Locations like sports venues, hotels and tourist destinations are currently being tested in this method.
With this new way of thinking, it’s important to make social media content specific to locations and for public locations to be more active on social media. For example, airports could benefit from this method of measurement because travelers passing through often kill time between flights on social media. By encouraging these visitors to share their location on social media and to post about the airport will boost the social activity.
Social media platforms often give users a way to share their location. For example, “check in” on a Facebook status or give your location on an Instagram photo. Tag your location on a tweet or add one of the popular location filters to your next Snapchat photo. An interesting display, artwork, large logo or window overlooking a view are just a few options to give visitors at any destination something they will want to share.
This location data from social media could be influential for those looking for the latest trendy travel destination or up-and-coming city activity. The data will also increase the profile of hotels, landmarks, concert venues and tourist destinations.
What do you think of Geosocial Index? Are you influenced by location?