Looking to Increase Your Search? Turn to Google+ Pages

By: Angela Raleigh, Account Executive, Leonard & Finco Public Relations, Inc.

For businesses and brands, increasing your Google search results just got a little easier. Google recently launched its Google+ Pages, which helps businesses and brands set up an online presence and acts as another avenue to connect with customers and fans.

You may be wondering, how is this any different than Facebook or Twitter pages? It’s a question that crossed my mind as well and from my research I found that it’s similar in respect to companies being able to set up an online identity. But Google offers something extra with Google+ Pages, higher ranking in Google search results. Google+ Pages are added to Google search results, making it quick and easy to come across pages with a simple “+” sign.

Now, you could do a search for “Fox News Facebook” or “Fox News Twitter” and the pages will appear at the top of the search results. But by simply typing a “+” in front of the company name or brand, for instance “+Fox News,” the Google+ Page appears. Or, to make things even simpler you could type “+F” and get a listing of all the Google+ Pages for businesses and brands that start with the letter F. The lists of pages are small right now, but I am sure the lists will grow in the coming weeks and into the future.

Google+ Pages offer another option for any company looking to establish a presence on the Internet. People can add the pages to their Google Circles in order to follow the business or brand and select a “+1” to publicly recommend the page on Google. Google+ Pages might not be right for every company, but it’s definitely something you’ll want to check out.

What do you think of Google’s newest launch? What type of an impact do you think Google+ Pages will have?