As we find ourselves in a new year, we are seeing new trends when it comes to public relations strategies and how businesses should be positioning themselves to generate the best success. What customers value as important is constantly changing, and it is crucial to stay ahead of the game when it comes to satisfying your clients. Here are three things you should consider as you implement your 2023 communications plan:
- Don’t go through the motions when it comes to DEI. Diversity, equity and inclusion initiatives are on the rise in companies to provide employees with a safe workplace to feel like their true selves while being more engaged, productive and happy with their jobs. When you are truly invested in creating a more diverse, equitable and inclusive workplace, you can build a solid PR strategy based on evidence that shows rather than tells. This becomes more appealing to customers and prospective employees.
- Be authentic. In a post-pandemic world where we have experienced the isolation from human interaction and the upswing of misinformation, consumers have increased their expectations of businesses. Transparency about brand ethics and values along with real actions backing up written or spoken statements is at the forefront of consumers’ decision making when evaluating a company.
- Tap into your empathetic side. Not only do you need to be up-to-speed on what is happening in your niche market, but you also need to be aware of what is going on in the bigger, global picture of everyday life. It’s important that all communications, social media posts and pitch angles consider the current state of the world. Empathy is everything!
Our world constantly looks and feels different as time goes on. It’s always a good idea to be conscious of what energizes and inspires consumers. If you can tap into these emotions, you will be able to build connections with loyal and devoted customers.