The PORT OF GREEN BAY exists to enhance the prosperity of the people of Northeast Wisconsin by providing facilities and infrastructure able to effectively and efficiently move commodities and goods across the nation.
Public outreach efforts include developing creative and interesting social media, development and distribution of news releases and media pitches, promoting outreach activities and economic impacts including the creation of whiteboard videos.
The first whiteboard video created for the port clearly and succinctly explains what the Port is and does in a visually appealing way in just 90 seconds. It is short, fun and eye-catching, designed to appeal to people who otherwise may not pay attention to the Port.
The video was shared on the Port’s social media pages (Facebook, Twitter, LinkedIn and YouTube) and added as a permanent feature on to the Port’s website. It received the American Association of Port Authorities highest communication award of excellence.
- Reached over 4,000 people
- More than 1,600 views on Facebook alone within the first two months
- 152 shares, likes and comments
- Positive social media comments, including the following:
- “This is such a cool video”
- “Love our Port!!”
- “Very nice!”
- “Looks awesome!!”
“Leonard & Finco helps us proactively tell our story to media, customers, stakeholders, elected officials and the public.”
Dean Haen, Director of Brown County Port & Resource Recovery
Port of Green Bay