By: Kristen Paquet, Sr. Account Executive, Leonard & Finco Public Relations

Well, the holidays are over, the Super Bowl is behind us and we’re well into the New Year. This time of year tends to see a bit of a slowdown in news. Why not take advantage of the situation? Now is a great time to contact media to cover an upcoming event, talk about a service or product or any other newsworthy company happenings.

Start by sending out a news release or calendar announcement to local media outlets. Be sure you are contacting the right reporter (research if you don’t know who you should contact) and make a quick round of follow up calls to determine interest. You might also consider contacting television morning news shows that do community segments to see if there is any interest in a live interview. Some newspapers might entertain a column submission as well.
As always, don’t forget to showcase any media coverage you receive on your company website and social media channels to maximize exposure. Be sure to share links to any media coverage with employees and company stakeholders.
A slower news cycle can be a big benefit to your business. Consider taking advantage of the time of year to promote a newsworthy event or story.