By: Cole Buergi, VP of Business Development, Leonard & Finco Public Relations
Of course Facebook still dominates the social media world with 1.23 billion active monthly users and there are countless numbers of other social media platforms.
Why are these numbers important you may ask? The answer is simple. The earth’s population is about 7.2 billion. Facebook alone reaches 1/7 the population of the planet. Add in all the other social media platforms and the number of people that can be reached using any one or a combination of several of these platforms is mind boggling.
So where does that leave your business?
Entering the social media world is both easy yet complex. It’s easy from the standpoint of the cost is minimal. All you need is a computer, an Internet connection and voilà, you can be off and running as most social media sites are free for users.
The complexity enters the picture as you decide what social media platform would work best for your business, what your strategy will be, and how will it complement/define my brand.
That takes a well thought out plan. It also takes time for someone to set up the social media page, monitor and update it frequently. Equally important is consistently responding to comments and engaging your followers. That person should also be monitoring the industry as a whole to determine when new opportunities arise.
If you are not using social media to build and promote your brand, then you’re truly missing out on a great opportunity. Speak to an expert who can help provide insight and help guide your path to social media success.