By: Susan Finco, President, Leonard & Finco Public Relations, Inc.
My husband made what I thought was a great observation the other day. He said, “You know, all of these political commercials tell you why you should fear and/or hate the other guy. Very few ever tell you what they really stand for or what they’re going to do.” If you think about it, he’s absolutely right. Political communication these days is based on fear and hate. And I’m not just talking about the presidential election.
As for the presidential race, I personally believe that both candidates care about this country and will do what they think is right for this country. I don’t think either one has some kind of hidden agenda to do great harm to one part of the population or the other. Will their policies and platforms impact people differently? Absolutely. That is what we should be looking at. As eligible voters, it’s our responsibility to look into not just what they’ve accomplished to date, but what they say they’re going to do in the future. I encourage you to do that without listening to what “the other side” has to say about the candidate. Then I urge you to have a healthy amount of skepticism as to what can actually be accomplished by a single person in office, even if it is the President of the United States. You want to make an informed choice; not a choice based on robo calls and hate filled commercials.
Choose carefully and I would like to urge you to vote for a candidate, not against one.