Is your business considering adding another social media platform to your marketing arsenal? Here’s a list of the top seven social media platforms and three things to consider before joining each!
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- Used by most social media consumers
- Best platform for small to medium sized businesses
- Diverse content options
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- Photo and video centric
- Showcase your business visually
- Good option for reaching new audiences
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- B2B and B2C audiences
- Share your business and professional expertise
- Networking, recruitment and hiring platform
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TikTok
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- Video centric
- Audience skews younger, but opportunity to reach all ages
- Option to repurpose content on other platforms
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Snapchat
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- Small audience base
- Short-lived content
- Great for behind-the-scenes content
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YouTube
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- Long or short-form video
- Content can be used on other social platforms and website
- Potentially expand online community
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Download a PDF version of the Social Media Cheat Sheet here.