Which social media platforms are best for your business?

Is your business considering adding another social media platform to your marketing arsenal? Here’s a list of the top seven social media platforms and three things to consider before joining each!

Facebook

• • • • • • • • Used by most social media consumers
              • Best platform for small to medium sized businesses
              • Diverse content options

Instagram

• • • • • • • • Photo and video centric
              • Showcase your business visually
              • Good option for reaching new audiences

LinkedIn

• • • • • • • B2B and B2C audiences
            • Share your business and professional expertise
            • Networking, recruitment and hiring platform
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TikTok

• • • • • • • Video centric
            • Audience skews younger, but opportunity to reach all ages
            • Option to repurpose content on other platforms
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Snapchat

• • • • • • • Small audience base
            • Short-lived content
            • Great for behind-the-scenes content
•  

YouTube

• • • • • • • Long or short-form video
            • Content can be used on other social platforms and website
            • Potentially expand online community
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